Alana Fletcher: Exploring New Waters in Social Media
Taking a chance on an unfamiliar opportunity, digital pro Alana Fletcher discovered the depths of success in aquatics. She challenged herself to explore a new industry outside the traditional paths, immediately making a splash as a Social Media Copywriter at Fluidra North America. Since then, Alana has developed a newfound appreciation for company culture and the importance of her work.
Since her promotion to Communications Specialist, Alana leads the charge for industry awareness and continues to oversee many of her former social media efforts. A typical day in her role involves content development and execution, video curation, social media management, editing, analytical reporting and creative ideation. Ultimately, she helps the Fluidra brands maximize their reach and community engagement.
“The pool and hot tub industry has given me the opportunity to expand my knowledge in ways I never thought imaginable,” she said.
Alana’s position at Fluidra revolutionized her growth, and now she’s empowered to make decisions that define the brand and its voice on social. Most of all, she treasures the customer and client connections that guide her strategic approach – highlighting the people of this industry and showcasing its life-changing impact to the greater public.
Through the magic of storytelling, her content educates both professionals and customers about swim safety, sustainability, product offerings and more. This exceptional work also earned her a prestigious spot on PoolPro Magazine’s 30 Under 40 in 2024, recognizing her impressive career journey and dedication to her craft in this industry.
As Alana can attest, the pool and hot tub industry is filled with unlimited possibility, so now’s your time to jump into the unknown and find a bright future like she did.
Looking to make a chance in an impactful industry? Explore the various career tracks at Work In Aquatics and start your applying on our exclusive job board.
